Jul 19, 2024  
2020-2021 Updated Catalog through 2/22/2021 
2020-2021 Updated Catalog through 2/22/2021 [ARCHIVED CATALOG]

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MAR 4333 - Marketing Strategy

3 Credit Hours

This upper-level marketing course is aimed at the marketing functions of a business, with emphasis on how strategies are developed and how the marketing mix is created to meet the wants and needs of consumers. This course requires a minimum grade of “C”.

Prerequisite(s): Upper division standing required and knowledge of basic computer and keyboarding skills are strongly recommended.

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