MAN4162 Customer Relations for Managers -

3 Credit Hours

(Spring)

This course focuses on relationship building for all customers of an organization. The impact of culture and diversity on business relationships, successful negotiation strategies, and promotion of the organization through media relations are discussed. Emphasis is placed on the manager’s role in improving customer relationships by creating a customer-focused, organizational climate.

Prerequisite(s): upper division standing is required and knowledge of basic computer and keyboarding skills are strongly recommended.