May 30, 2020  
2017-2018 Updated Catalog through 11/17/2017 
2017-2018 Updated Catalog through 11/17/2017 [ARCHIVED CATALOG]

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MKA 2511 - Introduction to Advertising

3 Credit Hours

Advertising as a marketing tool, its planning, creation, and use. A survey of copy writing, layout, and media (newspapers, magazines, radio, television, films, etc.)

Prerequisite(s): Knowledge of basic computer and keyboarding skills are strongly recommended.

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