Feb 05, 2023  
2019-2020 Updated Catalog Updated Through 11/19/2019 
    
2019-2020 Updated Catalog Updated Through 11/19/2019 [ARCHIVED CATALOG]

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MAR 4333 - Marketing Strategy


3 Credit Hours
(Fall)

This upper-level marketing course is aimed at the marketing functions of a business, with emphasis on how strategies are developed and how the marketing mix is created to meet the wants and needs of consumers.

Prerequisite(s): Upper division standing required and knowledge of basic computer and keyboarding skills are strongly recommended.



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