Jan 31, 2023  
2019-2020 Updated Catalog Updated Through 11/19/2019 
    
2019-2020 Updated Catalog Updated Through 11/19/2019 [ARCHIVED CATALOG]

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MKA 2511 - Introduction to Advertising


3 Credit Hours
(Spring)

Advertising as a marketing tool, its planning, creation, and use. A survey of copy writing, layout, and media (newspapers, magazines, radio, television, films, etc.)

Prerequisite(s): Knowledge of basic computer and keyboarding skills are strongly recommended.



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