Mar 29, 2020  
2019-2020 Updated Catalog 11.20.2019 
  
2019-2020 Updated Catalog 11.20.2019
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MAR 2011 - Introduction to Marketing


3 Credit Hours
(Fall)

An introductory course in the field of marketing including a look at marketing as it exists in our economy today. Consideration of the market, the product, distribution channels. Special emphasis on the study of human behavior in marketing promotion.

Prerequisite(s): Knowledge of basic computer and keyboarding skills are strongly recommended.



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