AS-GRTD - AS in Graphic Design & Digital Marketing

The Associate of Science in Graphic Design and Digital Marketing prepares students for creative and technical careers at the intersection of visual communication, branding, and digital media. This program combines artistic foundations with industry-relevant digital marketing skills, enabling graduates to design compelling visuals, communicate brand messages, and support marketing strategies across print and digital platforms.

Students begin with core art and design courses such as Two-Dimensional Design (ART1201C), Drawing I (ART1300C), Illustration I (GRA1151C), and Illustration II (GRA1152C), building essential skills in composition, color theory, drawing techniques, and visual problem-solving. Technical proficiency develops through hands-on practice in Digital Imaging I (ART2602C), Multimedia I (GRA2140C), and Web Design (CGS2820), where students learn to use industry-standard software to create digital graphics, multimedia content, and basic websites.

The program integrates marketing and business concepts through Introduction to Business (GEB1011), Introduction to Marketing (MAR2011), and Introduction to Advertising (MKA2511), providing students with an understanding of consumer behavior, branding strategies, and promotional methods used in todays competitive marketplace. Courses such as Digital Photography I (PGY1801C) and Digital Photography II (PGY2802C) expand students ability to capture and edit visual content for professional use.

Students gain practical industry experience through Graphic Design I (GRA2190C) and Graphic Design Portfolio Development (GRA2181C), where they refine their creative approaches, work on real-world design challenges, and assemble a professional portfolio showcasing their skills for employment or further study.

Graduates of the A.S. in Graphic Design and Digital Marketing are prepared for entry-level roles such as graphic designer, digital marketing assistant, web content creator, social media designer, multimedia specialist, advertising assistant, and branding support roles. The program also provides a strong foundation for students wishing to pursue advanced study in graphic design, digital media, or marketing-related bachelors programs.

Career Outlook

The Associate of Science in Graphic Design and Digital Marketing prepares students for employment in advertising agencies, marketing departments, print and digital media companies, web development firms, small businesses, and freelance or contract-based roles. With versatile training in both design and marketing, graduates may pursue positions such as:

· Graphic Designer

· Digital Marketing Assistant

· Social Media Content Designer

· Multimedia Specialist

· Web and Digital Content Creator

· Branding and Creative Services Assistant

· Advertising Production Assistant

· Marketing Communications Support