Oct 30, 2020  
2013-2014 Updated Catalog through 2/12/14 
    
2013-2014 Updated Catalog through 2/12/14 [ARCHIVED CATALOG]

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MAR 2011 - Introduction to Marketing


3 Credit Hours
(Fall, Spring, Summer)

An introductory course in the field of marketing including a look at marketing as it exists in our economy today. Consideration of the market, the product, distribution channels. Special emphasis on the study of human behavior in marketing promotion.



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