Subject Code
MKA
Course Number
2511
Course Title
Introduction to Advertising
Course Description
Advertising as a marketing tool, its planning, creation, and use. A survey of copy writing, layout, and media (newspapers, magazines, radio, television, films, etc.)
Semesters Offered
Spring
Prerequisite(s)
Knowledge of basic computer and keyboarding skills are strongly recommended.
0
3
Number Of Repeats
1