Oct 14, 2019  
2017-2018 Updated Catalog through 11/17/2017 
2017-2018 Updated Catalog through 11/17/2017 [ARCHIVED CATALOG]

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MAR 2011 - Introduction to Marketing

3 Credit Hours

An introductory course in the field of marketing including a look at marketing as it exists in our economy today. Consideration of the market, the product, distribution channels. Special emphasis on the study of human behavior in marketing promotion.

Prerequisite(s): Knowledge of basic computer and keyboarding skills are strongly recommended.

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