MAN4720 Strategic Planning and Management -

3 Credit Hours

(Spring)

This course addresses the integration of organizational functions to achieve competitive advantage and organizational harmony through strategy formulation, implementation and evaluation. Activities include case studies and a competitive strategic planning simulation. Topics include industry competitive analysis, internal competitive analysis and the development of competitive advantage, competiitive strategy development, corporate strategy development, and merger and aquisition strategies. This course requires a minimum grade of “C”.