MAN 3294 - Strategy and Innovation

3 Credit Hours
(Offered as needed)

This course explores the concepts and tools used by businesses to create and sustain competitive advantage under dynamic market conditions. Topics will include strategy formulation, understanding core capabilities, examining external competitive forces and evaluating goals. Emphasis will also be placed on understanding the process of innovation and challenges faced by innovative organizations.

Prerequisite(s): Upper division standing is required and knowledge of basic computer and keyboarding skills are strongly recommended.